Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale… Continue Reading
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their… Continue Reading
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing… Continue Reading
I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying in a place with a boat on Loch Shiel. There was nothing much to do other than drive for days… Continue Reading
In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and… Continue Reading
I registered for a PhD at Salford University in October 2014 and on Tuesday 06 February 2018, I had my final PhD Viva. This involves two external examiners reading the full thesis and then asking me lots of questions on… Continue Reading
My PhD is all about football and social media and there has been some bad press for social media recently. This article explores some of the issues related to football and asks the question if full time is approaching for… Continue Reading
Our camper van trip to Belgium was a long time in the making. We first hatched the plan several years ago but then, various things conspired to get in the way of our much-discussed voyage. However, in 2017, the stars… Continue Reading
When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been camping in that area before and had seen a very impressive hot air balloon festival on the site. So the… Continue Reading
I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and… Continue Reading