Dr. Alex Fenton

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digital transformation

VR Business Simulation – Cheshire Sorted

At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page outlines a scenario which can be used with or without headsets, in the classroom or outside of it. VR has Read more…

By Alex Fenton, 3 weeksJune 15, 2022 ago
Alex Fenton at MediaCityUK
Digital Marketing

Leaving Salford University for pastures new

I never thought I’d write these words, but today, I handed in my notice. After two decades, over two separate stints and several different jobs at Salford University, I am pleased to say that I’ve accepted a promotion and new Read more…

By Alex Fenton, 10 monthsSeptember 14, 2021 ago
Digital Marketing

Ronaldo returns to United and breaks social media records

Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around Read more…

By Alex Fenton, 10 monthsSeptember 6, 2021 ago
Brereton Instagram
Digital Sport

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  discuss Euro 2020, Copa America & social media. We also discuss Ben Brereton playing for Chile and Latin American players Read more…

By Alex Fenton, 1 yearJune 23, 2021 ago
Breath of the Wild screenshot
Fun

Breath Of the Wild – Travels in lockdown

In a much earlier post, I discussed my journey with computer games since the 1980’s. This post focusses specifically on a particular game, Legend of Zelda: Breath of the Wild (BotW) on Nintendo Switch and thinking about travel and experiences when Read more…

By Alex Fenton, 1 yearMarch 21, 2021 ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is Read more…

By Alex Fenton, 1 yearFebruary 10, 2021 ago
Marta - Brazil vs England
Digital Marketing

Brazil vs England – Social media influencers and football

Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier  (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction In our earlier white paper, Esports and Fan Engagement: Brazil vs England, we highlighted the  growth of esports and compared Read more…

By Alex Fenton, 2 yearsOctober 25, 2020 ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned Read more…

By Alex Fenton, 2 yearsAugust 27, 2020 ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in Read more…

By Alex Fenton, 2 yearsAugust 25, 2020 ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn Read more…

By Alex Fenton, 2 yearsAugust 19, 2020 ago
Recent Posts
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
  • Euro 2020, Copa America and Social Media
  • Breath Of the Wild – Travels in lockdown
Alex Fenton

1Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. This site is devoted to digital technology for Learning,Teaching,marketing and fun!. Read More..

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