Dr. Alex Fenton

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Marta - Brazil vs England
Digital Marketing

Brazil vs England – Social media influencers and football

Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier  (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction In our earlier white paper, Esports and Fan Engagement: Brazil vs England, we highlighted the  growth of esports and compared Read more…

By Alex Fenton, 3 months3 months ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by it users, peer to peer and has no central control like traditional currencies. It is Read more…

By Alex Fenton, 3 months3 months ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned Read more…

By Alex Fenton, 5 months5 months ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in Read more…

By Alex Fenton, 5 months4 months ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn Read more…

By Alex Fenton, 5 months5 months ago
Salford FC on Twitter
Digital Marketing

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their Read more…

By Alex Fenton, 5 months5 months ago
Dr Alex Fenton, Digital Sport and fan engagement keynote
Digital Marketing

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale Read more…

By Alex Fenton, 6 months5 months ago
Smartphones and fan engagement
Digital Marketing

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Read more…

By Alex Fenton, 6 months5 months ago
Esports fan engagement lady
Digital Sport

Virtual Reality and Sport in lockdown – Events 4.0

In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from Read more…

By Alex Fenton, 6 months6 months ago
Esports fan engagement lady
Digital Marketing

Digital Marketing PhD and other research affected by the global pandemic – how to pivot

Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional Read more…

By Alex Fenton, 10 months9 months ago
Recent Posts
  • Brazil vs England – Social media influencers and football
  • Introduction to Bitcoin and cryptocurrencies
  • The Internet of Things and fan engagement (Part 4 of 5)
  • Esports and fan engagement (Part 3 of 5)
  • Virtual Reality and Fan Engagement (Part 2 of 5)
Alex Fenton

1Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. This site is devoted to digital technology for Learning,Teaching,marketing and fun!. Read More..

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  • About Alex
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