In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional Read more…
I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. Read more…
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power of reviews and Amazon scams. I appear twice at the start of the programme, which can be seen on iPlayer Read more…
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports Read more…
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by it users, peer to peer and has no central control like traditional currencies. It uses Read more…
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social media, apps, wearable technologies and more in order to enhance the physical experience of being at an event and to Read more…
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With over 5 billion mobile devices on the planet and 2.5 billion of these are smartphones, this provides an incredible opportunity for sports clubs Read more…
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A recent poll on Consumer Affairs showed that although 70% of people Read more…
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of eSports. Playing video games competitively has been around since the first games were released. The rise of Read more…