Day: April 10, 2016

A graphic about SNA and netnography produced using Gephi with overlaid Tweets

Social media analysis tools and analysis

This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of a recent contribution to our new book Digital Marketing: A Results Driven Approach. This post […]

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