Alex Fenton - Digital Business

Alex Fenton graduated from the University of Bradford with a BSc in Electronic Imaging and Media Communications in 1997 and has worked in various web development, digital business and teaching/academic roles ever since.

Alex is lecturer in Digital business for Salford Business School, Head of the Disruptive Technologies Research Cluster and runs a digital media and web development company called EDinteractive and delivers CPD courses in digital business and digital marketing for various individuals and organisations at MediaCityUK and beyond.

Since 1997, Alex has been teaching and developing web and multimedia and writing award winning web applications. This included a content management system that has been used over 150 times for small and large projects for the likes of the University of Salford, The NHS, various Universities and the British Council.

Alex has been finalist and won a wide range of team and individual awards  including, A European Search Award for his digital development work on the Passport to Trade 2.0 project, three Vice Chancellors Teaching awards, Postgraduate supervisor of the Year (2015) and Innovative lecturer of the year (2016) and a Big Chip Award in the Tech for Good Category (2018). He receives excellent student feedback for his teaching and has played a major role in excellent NSS results at the University of Salford.

His PhD is in social media, social capital and football was completed in 2018. He has been Associate Director for the Sports Industry Zone at Salford University and works closely with English Premier League football clubs and top division rugby clubs on research and digital projects including Fan Fit. He has won and delivered various internal and external funded projects including HEIF, KTP and most recently the prestigious Nesta Healthier Lives Data Fund with the Scottish Government. He has also published his work in the national press, top ranked international journals (including ABS3*), white papers and popular books (full list of publications). He is a journal reviewer for journals such as Managing Sport and Leisure and Leisure/Loisir as well as a regular reviewer of book proposals from Routledge and other quality publishers.

Alex undertakes research and teaching at MediaCityUK in the areas of digital marketing, digital transformation, web  and digital journalism including presenting papers at conferences and influencing government policy. Alex loves to travel and is a writer and photographer for magazines and loves festivals and technology. He also works on digital transformation research and practical projects, releasing a book Digital Transformation, A Results Driven Approach.

He has a strong national and international network, having been visiting professor at Coppead in Brazil and completed joint research projects in Canada, India and America.