In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my journey and how you could also do a DBA or PhD in digital marketing online or face to face. Read on to find out how. I have been interested in Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…
I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. It was my first visit to Canada and this short Read more…
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power of reviews and Amazon scams. I appear twice at the start of the programme, which can be seen on iPlayer here. Leading up to the programme, I put this post Read more…
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies Read more…
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social media, apps, wearable technologies and more in order to enhance the physical experience of being at an event and to allow organisers and participants to communicate before during and after Read more…
Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to see why. Despite the weather, it can be a stunning destination with natural beauty, the warmth and humour of the people and the fantastic food and drink scene all making Read more…
There’s no doubting the fact that technology has had a huge impact on the way we do business. From speeding up processes to opening up access to markets that would previously have been beyond the reach of most small businesses, technology has truly revolutionised the business world. Here are five Read more…
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…
I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying in a place with a boat on Loch Shiel. There was nothing much to do other than drive for days out around the beautiful and remote roads and villages. Taking Read more…