Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, in 2018, Forbes released a table of the Read more…
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…
I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying in a place with a boat on Loch Shiel. There was nothing much to do other than drive for days out around the beautiful and remote roads and villages. Taking Read more…
In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and research. This article outlines how organisations can take advantage of working with a University to take advantage of digital transformation research through practical projects. (more…)
I registered for a PhD at Salford University in October 2014 and on Tuesday 06 February 2018, I had my final PhD Viva. This involves two external examiners reading the full thesis and then asking me lots of questions on it. Pleased to say that I successfully defended it. I Read more…
My PhD is all about football and social media and there has been some bad press for social media recently. This article explores some of the issues related to football and asks the question if full time is approaching for football and social media. It is based on an original Read more…
Our camper van trip to Belgium was a long time in the making. We first hatched the plan several years ago but then, various things conspired to get in the way of our much-discussed voyage. However, in 2017, the stars finally aligned and we started to plan our trip. Massive Read more…
When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been camping in that area before and had seen a very impressive hot air balloon festival on the site. So the idea of vans, bands, extreme sports and balloons sounded like Read more…
I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and brands and what might lie in store for the future. Read more…
As part of the University of Salford’s 50th Anniversary celebrations, staff and students are being asked to capture their thoughts and activities from a particular day in their life at Salford Uni. My day was 03 Feb 2017, so here are a few thoughts about what happened on that day. Read more…