Dr. Alex Fenton

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Alex Fenton

eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s.  In this article we look at the rise Read more…

By Alex Fenton, 5 yearsAugust 25, 2020 ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…

By Alex Fenton, 5 yearsAugust 19, 2020 ago
Salford FC on Twitter
Digital Marketing

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the triple revolution of Read more…

By Alex Fenton, 5 yearsAugust 8, 2020 ago
Dr Alex Fenton, Digital Sport and fan engagement keynote
Digital Marketing

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each  year, Forbes release a table of the Read more…

By Alex Fenton, 5 yearsAugust 6, 2020 ago
Smartphones and fan engagement
Digital Marketing

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Smartphone apps are software applications downloaded from a store on Read more…

By Alex Fenton, 5 yearsAugust 3, 2020 ago
Esports fan engagement lady
Digital Sport

Virtual Reality and Sport in lockdown – Events 4.0

In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from the phrase industry 4.0, relating to the 4th industrial revolution Read more…

By Alex Fenton, 5 yearsJuly 13, 2020 ago
PhD in digital marketing
Digital Marketing

PhD in digital marketing or digital transformation

In 2018, I completed a PhD in digital marketing and digital business at the University of Salford. This page outlines my journey and how you could also do a DBA, Prof or PhD in digital marketing, digital transformation or digital business online or face to face. Read on to find out Read more…

By Alex Fenton, 5 yearsMay 21, 2020 ago
Esports fan engagement lady
Digital Marketing

Digital Marketing PhD and other research affected by the global pandemic – how to pivot

Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…

By Alex Fenton, 5 yearsMarch 30, 2020 ago
Alex Fenton and Marc Smith workshop at 10th Social Media and Society Conference
Digital Marketing

Social Media and Society Conference 2019 – Netnography and Social Network Analysis

I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. It was my first visit to Canada and this short Read more…

By Alex Fenton, 6 yearsJuly 24, 2019 ago
Digital Marketing
Digital Marketing

How important are online reviews?

I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power of reviews and Amazon scams. I appear twice at the start of the programme, which can be seen on iPlayer here. Leading up to the programme, I put this post Read more…

By Alex Fenton, 6 yearsApril 2, 2019 ago

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Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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