Dr. Alex Fenton

  • Blog
  • About Alex
  • CV
  • Publications
  • PhD
  • Contact

Alex Fenton

PhD in digital marketing
Digital Marketing

PhD in digital marketing

In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my journey and how you could also do a DBA or PhD in digital marketing online or face to face. Read on to find out how. I have been interested in Read more…

By Alex Fenton, 11 months3 months ago
Esports fan engagement lady
Digital Marketing

Digital Marketing PhD and other research affected by the global pandemic – how to pivot

Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…

By Alex Fenton, 1 year12 months ago
Alex Fenton and Marc Smith workshop at 10th Social Media and Society Conference
Digital Marketing

Social Media and Society Conference 2019 – Netnography and Social Network Analysis

I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. It was my first visit to Canada and this short Read more…

By Alex Fenton, 2 years2 years ago
Digital Marketing
Digital Marketing

How important are online reviews?

I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power of reviews and Amazon scams. I appear twice at the start of the programme, which can be seen on iPlayer here. Leading up to the programme, I put this post Read more…

By Alex Fenton, 2 years2 years ago
Esports fan engagement lady
Digital Marketing

ESports and Fan Engagement: Brazil vs England

I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies Read more…

By Alex Fenton, 2 years2 years ago
Industry 4.0 and other industry revolutions
digital transformation

Understanding digital transformation and events

Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social media, apps, wearable technologies and more in order to enhance the physical experience of being at an event and to allow organisers and participants to communicate before during and after Read more…

By Alex Fenton, 2 years2 years ago
travel

4 secret destinations in Scotland

Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to see why. Despite the weather, it can be a stunning destination with natural beauty, the warmth and humour of the people and the fantastic food and drink scene all making Read more…

By Alex Fenton, 3 years2 years ago
digital transformation

5 ways technology can improve your business

There’s no doubting the fact that technology has had a huge impact on the way we do business. From speeding up processes to opening up access to markets that would previously have been beyond the reach of most small businesses, technology has truly revolutionised the business world. Here are five Read more…

By Alex Fenton, 3 years2 years ago
Second life building helipcopter
technology

The Second Life of the Amateur – User generated content and Web 2.0

This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…

By Alex Fenton, 3 years3 years ago
Fun

Scottish Highlands – Camping on the high road

I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying in a place with a boat on Loch Shiel. There was nothing much to do other than drive for days out around the beautiful and remote roads and villages. Taking Read more…

By Alex Fenton, 3 years3 years ago

Posts navigation

Previous 1 2 3 … 6 Next
Recent Posts
  • Breath Of the Wild – Travels in lockdown
  • Introduction to Bitcoin and cryptocurrencies
  • Brazil vs England – Social media influencers and football
  • The Internet of Things and fan engagement (Part 4 of 5)
  • Esports and fan engagement (Part 3 of 5)
Alex Fenton

1Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. This site is devoted to digital technology for Learning,Teaching,marketing and fun!. Read More..

@alexfenton Tweets
Tweets by @alexfenton
Categories
  • Digital Marketing
  • Digital Sport
  • digital transformation
  • Football
  • Fun
  • PhD
  • technology
  • Technology Enhanced Learning
  • travel
  • Uncategorized
  • Blog
  • About Alex
  • CV
  • Publications
  • PhD
  • Contact