In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference… Continue Reading
Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in… Continue Reading
As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers,… Continue Reading
We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it wasn’t until Solfest in 2005 when we experienced our first festival with a VW van and our first child Summer… Continue Reading
Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It is an area known for its beautiful scenery, great food and people but is probably best known for its whisky.… Continue Reading
I am currently undertaking a PhD in digital marketing at Salford Business School, University of Salford. I have been interested in online, Internet based communities since the mid 1990’s in my BSc in Electronic Imaging and Media Communications at Bradford University.… Continue Reading
These are the kind of questions is that comes up a lot in our Business School when we are talking to students and companies. This article explores the idea of Native app vs Responsive websites. Do you really need your own… Continue Reading
There is no excerpt because this is a protected post.
Today in our Postgraduate, Digital Innovation class at Salford Business School, we were investigating innovative ways to visualise data. The class are also formulating and pitching their own digital innovation ideas, which we hope they may be able to enter… Continue Reading
This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of… Continue Reading