Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It is an area known for its beautiful scenery, great food and people but is probably best known for its whisky.… Continue Reading
I am currently undertaking a PhD in digital marketing at Salford Business School, University of Salford. I have been interested in online, Internet based communities since the mid 1990’s in my BSc in Electronic Imaging and Media Communications at Bradford University.… Continue Reading
These are the kind of questions is that comes up a lot in our Business School when we are talking to students and companies. This article explores the idea of Native app vs Responsive websites. Do you really need your own… Continue Reading
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Today in our Postgraduate, Digital Innovation class at Salford Business School, we were investigating innovative ways to visualise data. The class are also formulating and pitching their own digital innovation ideas, which we hope they may be able to enter… Continue Reading
This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of… Continue Reading
This research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were in the 8th tier of English football, they were taken over by ex-Manchester United players the Class of 92. The new… Continue Reading
There is no doubt that the explosion of online services, e-commerce, smartphones and super fast connections have opened up a world of opportunities for people and companies. With great power though, comes great responsibility. The threat of cyber-crime is rising… Continue Reading
The digital fitness sector is growing. The market for apps is expected to grow 10 times from $2.4 billion in 2013 to £26 billion by 2017 and this is just the start. All the major manufacturers of hardware and software… Continue Reading
I’ve been reading a number of papers about football brands, digital and social capital recently. A great study I hadn’t previously seen is called Football Supporters and Football Team Brands: A study in consumer brand loyalty (Richardson and O’Dwyer, 2003).… Continue Reading