Alex Fenton at MediaCityUK

Leaving Salford University for pastures new

I never thought I'd write these words, but today, I handed in my notice. After two decades, over two separate ...
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Ronaldo returns to United and breaks social media records

Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, ...
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Brereton Instagram

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  ...
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Breath of the Wild screenshot

Breath Of the Wild – Travels in lockdown

In a much earlier post, I discussed my journey with computer games since the 1980's. This post focusses specifically on ...
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Bitcoin cryptocurrency

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
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Marta - Brazil vs England

Brazil vs England – Social media influencers and football

Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier  (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction ...
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Internet of Things Connected Stadium

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
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eSports competition

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
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google-cardboard

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
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Salford FC on Twitter

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
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Dr Alex Fenton, Digital Sport and fan engagement keynote

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
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Smartphones and fan engagement

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion ...
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Esports fan engagement lady

Virtual Reality and Sport in lockdown – Events 4.0

In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a ...
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PhD in digital marketing

PhD in digital marketing

In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my ...
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Esports fan engagement lady

Digital Marketing PhD and other research affected by the global pandemic – how to pivot

Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated ...
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Alex Fenton and Marc Smith workshop at 10th Social Media and Society Conference

Social Media and Society Conference 2019 – Netnography and Social Network Analysis

I've just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, ...
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Digital Marketing

How important are online reviews?

I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power ...
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Esports fan engagement lady

ESports and Fan Engagement: Brazil vs England

I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of ...
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Industry 4.0 and other industry revolutions

Understanding digital transformation and events

Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social ...
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4 secret destinations in Scotland

Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to ...
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