Blog

Vangollen festival - traders in a camper

Vangollen Festival 2017 – VW Vans,Music,Extreme Sports and Hot Air Balloons!

When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been ...
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Sports brands and social media

I was recently asked for my views on sports brands and social media. This crosses over into my PhD on ...
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Alex Fenton and Marta Rodriquez, Big Chip Awards

A Day in the Life of a Salford Uni Academic

As part of the University of Salford's 50th Anniversary celebrations, staff and students are being asked to capture their thoughts ...
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Rovers twitter followers

Did Blackburn Rovers fans send a digital flare to India via Man Utd?

The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as ...
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Graph showing Salfords international fans

International digital marketing strategies

A couple of years ago, I was asked to put a talk together on 'Websites for International Audiences'. The slides ...
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Being sociable on social media

Being sociable on social media – Netnography and social capital Conference talks

In the last couple of weeks, I've had the fortune to be able to present some of my Netnography PhD ...
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Second Life building

Virtual Reality, Second Life and Sansar

Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five ...
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Graph showing Salfords international fans

Social Media, Digital tech and football in the modern age

As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe ...
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Camper Calling 2016 – Festival Review

We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it ...
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A trip to Speyside – there can be only one

Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It ...
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PhD in digital marketing

PhD in digital marketing

I am currently undertaking a PhD in digital marketing at Salford Business School, University of Salford. I have been interested in ...
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Touch table app

Native app vs Responsive websites – Do you need an app?

These are the kind of questions is that comes up a lot in our Business School when we are talking ...
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Protected: Top 10 cyber-security tips

This content is password protected. To view it please enter your password below: Password: ...
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Wordcloud innovation

Using live polls in the classroom

Today in our Postgraduate, Digital Innovation class at Salford Business School, we were investigating innovative ways to visualise data. The ...
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A graphic about SNA and netnography produced using Gephi with overlaid Tweets

Social media analysis tools and analysis

This article explores social media analysis tools using the wealth of social media data of people's interactions online for both ...
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Social capital, brand and football: tales from the digital field

This research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were ...
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A second chance at cyber safety?

There is no doubt that the explosion of online services, e-commerce, smartphones and super fast connections have opened up a ...
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The future of digital fitness for well-being and engagement

The digital fitness sector is growing. The market for apps is expected to grow 10 times from  $2.4 billion in ...
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Football clubs and brands in the digital age

I’ve been reading a number of papers about football brands, digital and social capital recently. A great study I hadn’t ...
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The growth of next generation digital business at Salford

I was recently interviewed by a journalist for an article in the Independent on "The Powerhouse of the North - ...
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