Blog

Bitcoin cryptocurrency

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
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Industry 4.0 and other industry revolutions

Understanding digital transformation and events

Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social ...
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Smartphones and fan engagement

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. These are the applications ...
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Internet of Things Connected Stadium

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
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eSports competition

ESports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
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google-cardboard

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
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Salford FC on Twitter

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
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Dr Alex Fenton, Digital Sport and fan engagement keynote

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
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Second life building helipcopter

The Second Life of the Amateur – User generated content and Web 2.0

This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was ...
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Scottish Highlands – Camping on the high road

I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying ...
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HINGE - Digital transformation model

Digital transformation research

In the last few years, I've been given the opportunity to work on some incredible digital transformation research projects at ...
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Model showing internet users, fans and social capital

The field behind the screen: Social capital and the social media communications of a football club brand

I registered for a PhD at Salford University in October 2014 and on Tuesday 06 February 2018, I had my ...
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Salford FC on Twitter

Is the final whistle approaching for football and social media?

My PhD is all about football and social media and there has been some bad press for social media recently ...
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Holland windmill

Campervan trip around Belgium, Holland and Germany

Our camper van trip to Belgium was a long time in the making. We first hatched the plan several years ...
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Vangollen festival - traders in a camper

Vangollen Festival 2017 – VW Vans,Music,Extreme Sports and Hot Air Balloons!

When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been ...
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Sports brands and social media

I was recently asked for my views on sports brands and social media. This crosses over into my PhD on ...
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Alex Fenton and Marta Rodriquez, Big Chip Awards

A Day in the Life of a Salford Uni Academic

As part of the University of Salford's 50th Anniversary celebrations, staff and students are being asked to capture their thoughts ...
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Football on pitch

Did Blackburn Rovers fans send a digital flare to India via Man Utd?

The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as ...
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Digital Marketing

International digital marketing strategies

A couple of years ago, I was asked to put a talk together on 'Websites for International Audiences'. The slides ...
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Being sociable on social media

Being sociable on social media – Netnography and social capital Conference talks

In the last couple of weeks, I've had the fortune to be able to present some of my Netnography PhD ...
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