Leaving Salford University for pastures new
I never thought I'd write these words, but today, I handed in my notice. After two decades, over two separate ...
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Ronaldo returns to United and breaks social media records
Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, ...
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Euro 2020, Copa America and Social Media
Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte) ...
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Breath Of the Wild – Travels in lockdown
In a much earlier post, I discussed my journey with computer games since the 1980's. This post focusses specifically on ...
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Introduction to Bitcoin and cryptocurrencies
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
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Brazil vs England – Social media influencers and football
Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction ...
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The Internet of Things and fan engagement (Part 4 of 5)
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
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Esports and fan engagement (Part 3 of 5)
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
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Virtual Reality and Fan Engagement (Part 2 of 5)
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
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Social Media, Sports clubs & fan engagement (Part 1 of 5)
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
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Digital Sport and fan engagement
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
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Smartphone apps and fan engagement (Part 5 of 5)
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion ...
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Virtual Reality and Sport in lockdown – Events 4.0
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a ...
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PhD in digital marketing
In 2018, I completed a PhD in digital marketing at the University of Salford. This page outlines my journey and how ...
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Digital Marketing PhD and other research affected by the global pandemic – how to pivot
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated ...
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Social Media and Society Conference 2019 – Netnography and Social Network Analysis
I've just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, ...
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How important are online reviews?
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power ...
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ESports and Fan Engagement: Brazil vs England
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of ...
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Understanding digital transformation and events
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social ...
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4 secret destinations in Scotland
Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to ...
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