Brazil vs England – Social media influencers and football
Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction ...
Read More
Read More
Introduction to Bitcoin and cryptocurrencies
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
Read More
Read More
The Internet of Things and fan engagement (Part 4 of 5)
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
Read More
Read More
Esports and fan engagement (Part 3 of 5)
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
Read More
Read More
Virtual Reality and Fan Engagement (Part 2 of 5)
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
Read More
Read More
Social Media, Sports clubs & fan engagement (Part 1 of 5)
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
Read More
Read More
Digital Sport and fan engagement
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
Read More
Read More
Smartphone apps and fan engagement (Part 5 of 5)
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion ...
Read More
Read More
Virtual Reality and Sport in lockdown – Events 4.0
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a ...
Read More
Read More
PhD in digital marketing
In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my ...
Read More
Read More
Digital Marketing PhD and other research affected by the global pandemic – how to pivot
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated ...
Read More
Read More
Social Media and Society Conference 2019 – Netnography and Social Network Analysis
I've just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, ...
Read More
Read More
How important are online reviews?
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power ...
Read More
Read More
ESports and Fan Engagement: Brazil vs England
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of ...
Read More
Read More
Understanding digital transformation and events
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social ...
Read More
Read More
4 secret destinations in Scotland
Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to ...
Read More
Read More
5 ways technology can improve your business
There’s no doubting the fact that technology has had a huge impact on the way we do business. From speeding ...
Read More
Read More
The Second Life of the Amateur – User generated content and Web 2.0
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was ...
Read More
Read More
Scottish Highlands – Camping on the high road
I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying ...
Read More
Read More
Digital transformation research
In the last few years, I've been given the opportunity to work on some incredible digital transformation research projects at ...
Read More
Read More