Brazil vs England – Social media influencers and football
Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction ...
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Introduction to Bitcoin and cryptocurrencies
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
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The Internet of Things and fan engagement (Part 4 of 5)
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
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Esports and fan engagement (Part 3 of 5)
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
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Virtual Reality and Fan Engagement (Part 2 of 5)
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
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Social Media, Sports clubs & fan engagement (Part 1 of 5)
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
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Digital Sport and fan engagement
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
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Smartphone apps and fan engagement (Part 5 of 5)
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion ...
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Virtual Reality and Sport in lockdown – Events 4.0
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a ...
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Digital Marketing PhD and other research affected by the global pandemic – how to pivot
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated ...
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Social Media and Society Conference 2019 – Netnography and Social Network Analysis
I've just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, ...
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How important are online reviews?
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power ...
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ESports and Fan Engagement: Brazil vs England
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of ...
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Understanding digital transformation and events
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social ...
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4 secret destinations in Scotland
Scotland was recently voted the most beautiful country on earth and, for those who have visited, it is easy to ...
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5 ways technology can improve your business
There’s no doubting the fact that technology has had a huge impact on the way we do business. From speeding ...
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The Second Life of the Amateur – User generated content and Web 2.0
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was ...
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Scottish Highlands – Camping on the high road
I’ve been a big fan of the West coast of Scotland since going up there as a kid and staying ...
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Digital transformation research
In the last few years, I've been given the opportunity to work on some incredible digital transformation research projects at ...
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The field behind the screen: Social capital and the social media communications of a football club brand
I registered for a PhD at Salford University in October 2014 and on Tuesday 06 February 2018, I had my ...
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