Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good
We recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero ...
VR Business Simulation – Cheshire Sorted
At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page ...
Leaving Salford University for pastures new
I never thought I'd write these words, but today, I handed in my notice. After two decades, over two separate ...
Ronaldo returns to United and breaks social media records
Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, ...
Euro 2020, Copa America and Social Media
Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte) ...
Breath Of the Wild – Travels in lockdown
In a much earlier post, I discussed my journey with computer games since the 1980's. This post focusses specifically on ...
Introduction to Bitcoin and cryptocurrencies
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It ...
Brazil vs England – Social media influencers and football
Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction ...
The Internet of Things and fan engagement (Part 4 of 5)
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe ...
Esports and fan engagement (Part 3 of 5)
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the ...
Virtual Reality and Fan Engagement (Part 2 of 5)
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been ...
Social Media, Sports clubs & fan engagement (Part 1 of 5)
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It ...
Digital Sport and fan engagement
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to ...
Smartphone apps and fan engagement (Part 5 of 5)
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion ...
Virtual Reality and Sport in lockdown – Events 4.0
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a ...
PhD in digital marketing or digital transformation
In 2018, I completed a PhD in digital marketing and digital business at the University of Salford. This page outlines my ...
Digital Marketing PhD and other research affected by the global pandemic – how to pivot
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated ...
Social Media and Society Conference 2019 – Netnography and Social Network Analysis
I've just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, ...
How important are online reviews?
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power ...
ESports and Fan Engagement: Brazil vs England
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of ...