Digital Marketing

Esports fan engagement lady

ESports and Fan Engagement: Brazil vs England

I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies to engage a wide range […]

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Smartphones and fan engagement

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. These are the applications which allow the smartphone to work. They vary from social media apps, torches, fitness, train times, news, games and many more. Apps can be downloaded from an app store depending on which smartphone you own. […]

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Internet of Things Connected Stadium

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A recent poll on Consumer Affairs¬†showed that although 70% of people owned an IoT device, only 20% had a firm grasp of the meaning of IoT. […]

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Salford FC on Twitter

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the¬†triple revolution of fast Internet, smartphones and social […]

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Dr Alex Fenton, Digital Sport and fan engagement keynote

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, in 2018, Forbes released a table of the top 50 sports clubs in […]

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HINGE - Digital transformation model

Digital transformation research

In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and research. This article outlines how organisations can take advantage of working with a University to […]

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Model showing internet users, fans and social capital

The field behind the screen: Social capital and the social media communications of a football club brand

I registered for a PhD at Salford University in October 2014 and on Tuesday 06 February 2018, I had my final PhD Viva. This involves two external examiners reading the full thesis and then asking me lots of questions on it. Pleased to say that I successfully defended it. I officially became Dr. Alex on […]

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Salford FC on Twitter

Is the final whistle approaching for football and social media?

My PhD is all about football and social media and there has been some bad press for social media recently. This article explores some of the issues related to football and asks the question if full time is approaching for football and social media. It is based on an original article on sports and social […]

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Sports brands and social media

I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and brands and what might lie in store for the future. The value of social media […]

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Alex Fenton and Marta Rodriquez, Big Chip Awards

A Day in the Life of a Salford Uni Academic

As part of the University of Salford’s 50th Anniversary celebrations, staff and students are being asked to capture their thoughts and activities from a particular day in their life at Salford Uni. My day was 03 Feb 2017, so here are a few thoughts about what happened on that day. The day started with a […]

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