Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction In our earlier white paper, Esports and Fan Engagement: Brazil vs England, we highlighted the growth of esports and compared and contrasted this growing phenomenon in these countries. In this Read more…
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of Read more…
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the triple revolution of Read more…
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each year, Forbes release a table of the Read more…
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Smartphone apps are software applications downloaded from a store on Read more…
In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my journey and how you could also do a DBA or PhD in digital marketing online or face to face. Read on to find out how. I have been interested in Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…
I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. It was my first visit to Canada and this short Read more…
I was recently asked by the BBC to be interviewed for a programme called Rip Off Britain about the power of reviews and Amazon scams. I appear twice at the start of the programme, which can be seen on iPlayer here. Leading up to the programme, I put this post Read more…
I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies Read more…