HINGE - Digital transformation model

Digital transformation research

In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and research alongside our related BSc degrees, Masters and PhD’s. This article outlines how organisations can take advantage of working with a University to take advantage of digital transformation research through practical projects. (more…)

Graph showing Salfords international fans

Social Media, Digital tech and football in the modern age

As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers, light attenders, casuals, followers and many others that I am Read more…

Social capital, brand and football: tales from the digital field

Class of 92 take over Salford City FC, Guardian ArticleThis research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were in the 8th tier of English football, they were taken over by ex-Manchester United players the Class of 92. The new era heralds an unusual case of a non-league football team having such high profile owners with reported ambitions to turn SCFC into a ‘digital football club’ (Conn, 2014). (more…)