In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference… Continue Reading
As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers,… Continue Reading
I am currently undertaking a PhD in digital marketing at Salford Business School, University of Salford. I have been interested in online, Internet based communities since the mid 1990’s in my BSc in Electronic Imaging and Media Communications at Bradford University.… Continue Reading
This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of… Continue Reading
This research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were in the 8th tier of English football, they were taken over by ex-Manchester United players the Class of 92. The new… Continue Reading
The digital fitness sector is growing. The market for apps is expected to grow 10 times from $2.4 billion in 2013 to £26 billion by 2017 and this is just the start. All the major manufacturers of hardware and software… Continue Reading
I’ve been reading a number of papers about football brands, digital and social capital recently. A great study I hadn’t previously seen is called Football Supporters and Football Team Brands: A study in consumer brand loyalty (Richardson and O’Dwyer, 2003).… Continue Reading
I was recently interviewed by a journalist for an article in the Independent on “The Powerhouse of the North – Connecting students to business is just one of the ways management schools are improving the area’s prospects“. It’s a topic… Continue Reading
This article is about my PhD research study in progress, which is about Football, Digital Media and Salford FC. I am a lecturer in Digital Business at the University of Salford where I am part of the Centre for Digital Business in the… Continue Reading
Back in blighty, my head is spinning from everything that just happened in the last 24 hours. It all started when my colleague at Salford Uni, Dr.Aleksej Heinze asked me if I wanted to get involved as tech lead for… Continue Reading