I’ve been reading a number of papers about football brands, digital and social capital recently. A great study I hadn’t previously seen is called Football Supporters and Football Team Brands: A study in consumer brand loyalty (Richardson and O’Dwyer, 2003). This focuses on Irish football fan support for English football clubs. It’s a topic that I’m particularly interested in and in particular the role that digital media plays in maintaining relationships with fans who may be local, or in this case, further afield. (more…)
I was recently interviewed by a journalist for an article in the Independent on “The Powerhouse of the North – Connecting students to business is just one of the ways management schools are improving the area’s prospects“. It’s a topic close to my heart, so I wanted to reflect more on this including:
- How students at Salford have access to cutting edge businesses without needing to be in capital cities. The growth of the digital sector for SMEs in Salford and Manchester and how this can rival the access the next generation of business leaders have in other cities.
- How being based in Salford is an advantage to entrepreneurial students, as they’re able to make great connections to the rest of the world
- The kind of support that’s available at The University of Salford to students and companies in terms of incubators, business advice, student internships, joint research and events that bring together SMEs, academics and students.
This article is about my PhD research study in progress, which is about Football, Digital Media and Salford FC. I am a lecturer in Digital Business at the University of Salford where I am part of the Centre for Digital Business in the Business School.
In March 2014, The Class of ‘92 purchased Salford City Football Club (SCFC) (Guardian 2014). This group are composed of ex-Manchester United players Paul Scholes, Ryan Giggs, Nicky Butt, Gary Neville and Phil Neville. Billionaire Peter Lim bought a 50% stake in the club in September 2014 (Conn 2014). (more…)
Back in blighty, my head is spinning from everything that just happened in the last 24 hours. It all started when my colleague at Salford Uni, Dr.Aleksej Heinze asked me if I wanted to get involved as tech lead for a project Salford Business School were working on called Passport to Trade 2.0. It sounded like a really cool project, researching business and social media culture in Europe and producing a website for businessculture.org with text, images, animations and videos with the results aimed at helping people to do business in different countries. (more…)
As the course leader for a Search and Social Media Marketing CPD course at the University of Salford, MediaCityUK, I sometimes get asked for contributions to publications. I wanted to share these tips with you – I hope you enjoy them and please feel free to contribute!
1. The right people – If you do not have expertise within your organisation, seek advice and training from reputable sources. Search and Social Media Marketing is not rocket science, but you will save a lot of time and money if you work with experienced people with a successful track record.
Seek out recommendations from customers, employers or colleagues and speak to the people that they have worked with previously to gauge how effective they have been with previous projects. (more…)