Digital Sport

Esports fan engagement lady

ESports and Fan Engagement: Brazil vs England

I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies to engage a wide range […]

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Smartphones and fan engagement

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. These are the applications which allow the smartphone to work. They vary from social media apps, torches, fitness, train times, news, games and many more. Apps can be downloaded from an app store depending on which smartphone you own. […]

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Internet of Things Connected Stadium

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A recent poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of the meaning of IoT. […]

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eSports competition

ESports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of eSports. Playing video games competitively has been around since the first games were released. The rise of competitive video gaming In 1980, Atari held a Space Invaders competition which was entered by over […]

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Dr Alex Fenton, Digital Sport and fan engagement keynote

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, in 2018, Forbes released a table of the top 50 sports clubs in […]

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