Dr. Alex Fenton

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Digital Sport

Digital Marketing

Ronaldo returns to United and breaks social media records

Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around the world. For those that don’t know – CR7 is Read more…

By Alex Fenton, 9 monthsSeptember 6, 2021 ago
Brereton Instagram
Digital Sport

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  discuss Euro 2020, Copa America & social media. We also discuss Ben Brereton playing for Chile and Latin American players like Juninho and Pele in England. Read on or watch Read more…

By Alex Fenton, 11 monthsJune 23, 2021 ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of Read more…

By Alex Fenton, 2 yearsAugust 27, 2020 ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s.  In this article we look at the rise Read more…

By Alex Fenton, 2 yearsAugust 25, 2020 ago
Dr Alex Fenton, Digital Sport and fan engagement keynote
Digital Marketing

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each  year, Forbes release a table of the Read more…

By Alex Fenton, 2 yearsAugust 6, 2020 ago
Smartphones and fan engagement
Digital Marketing

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Smartphone apps are software applications downloaded from a store on Read more…

By Alex Fenton, 2 yearsAugust 3, 2020 ago
Esports fan engagement lady
Digital Sport

Virtual Reality and Sport in lockdown – Events 4.0

In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from the phrase industry 4.0, relating to the 4th industrial revolution Read more…

By Alex Fenton, 2 yearsJuly 13, 2020 ago
Esports fan engagement lady
Digital Marketing

ESports and Fan Engagement: Brazil vs England

I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports clubs in Brazil are all very interested in using technologies Read more…

By Alex Fenton, 3 yearsDecember 5, 2018 ago
Recent Posts
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
  • Euro 2020, Copa America and Social Media
  • Breath Of the Wild – Travels in lockdown
  • Introduction to Bitcoin and cryptocurrencies
Alex Fenton

1Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. This site is devoted to digital technology for Learning,Teaching,marketing and fun!. Read More..

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