I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports… Continue Reading
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. These are the applications which allow the smartphone to work. They vary from social media apps, torches, fitness, train times, news, games and many… Continue Reading
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A recent poll on Consumer Affairs showed that although 70% of people… Continue Reading
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of eSports. Playing video games competitively has been around since the first games were released. The rise of… Continue Reading
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale… Continue Reading