Dr. Alex Fenton

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digital transformation

Alex Fenton at MediaCityUK
Digital Marketing

Leaving Salford University for pastures new

I never thought I’d write these words, but today, I handed in my notice. After two decades, over two separate stints and several different jobs at Salford University, I am pleased to say that I’ve accepted a promotion and new role as Head of Centre for Professional and Economic Development Read more…

By Alex Fenton, 8 monthsSeptember 14, 2021 ago
Brereton Instagram
Digital Sport

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  discuss Euro 2020, Copa America & social media. We also discuss Ben Brereton playing for Chile and Latin American players like Juninho and Pele in England. Read on or watch Read more…

By Alex Fenton, 11 monthsJune 23, 2021 ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is enabled using a technology called Blockchain, which is a new Read more…

By Alex Fenton, 1 yearFebruary 10, 2021 ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of Read more…

By Alex Fenton, 2 yearsAugust 27, 2020 ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s.  In this article we look at the rise Read more…

By Alex Fenton, 2 yearsAugust 25, 2020 ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…

By Alex Fenton, 2 yearsAugust 19, 2020 ago
Salford FC on Twitter
Digital Marketing

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the triple revolution of Read more…

By Alex Fenton, 2 yearsAugust 8, 2020 ago
Dr Alex Fenton, Digital Sport and fan engagement keynote
Digital Marketing

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each  year, Forbes release a table of the Read more…

By Alex Fenton, 2 yearsAugust 6, 2020 ago
Smartphones and fan engagement
Digital Marketing

Smartphone apps and fan engagement (Part 5 of 5)

In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Smartphone apps are software applications downloaded from a store on Read more…

By Alex Fenton, 2 yearsAugust 3, 2020 ago
PhD in digital marketing
Digital Marketing

PhD in digital marketing

In 2018, I completed a PhD in digital marketing at the University of Salford. This page outlines my journey and how you could also do a DBA, Prof or PhD in digital marketing, digital transformation or digital business online or face to face. Read on to find out how. I have Read more…

By Alex Fenton, 2 yearsMay 21, 2020 ago

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Recent Posts
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
  • Euro 2020, Copa America and Social Media
  • Breath Of the Wild – Travels in lockdown
  • Introduction to Bitcoin and cryptocurrencies
Alex Fenton

1Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. This site is devoted to digital technology for Learning,Teaching,marketing and fun!. Read More..

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