I was recently invited to give a keynote talk on digital sport and fan engagement at Coppead Graduate School of Business in Rio De Janeiro, Brazil. Like my own University at Salford, the staff and students and the local sports… Continue Reading
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by it users, peer to peer and has no central control like traditional currencies. It uses… Continue Reading
Events in the Western World are increasingly adopting digital technologies to engage, connect and understand audiences. They are using social media, apps, wearable technologies and more in order to enhance the physical experience of being at an event and to… Continue Reading
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. These are the applications which allow the smartphone to work. They vary from social media apps, torches, fitness, train times, news, games and many… Continue Reading
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A recent poll on Consumer Affairs showed that although 70% of people… Continue Reading
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of eSports. Playing video games competitively has been around since the first games were released. The rise of… Continue Reading
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn… Continue Reading
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their… Continue Reading
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale… Continue Reading
In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and… Continue Reading