Dr. Alex Fenton

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digital transformation

digital transformation

Tears of the Kingdom – Life, the metaverse, AI and everything

It’s 10 years ago this month that I published a post called ‘Home computer gaming from the 1980’s onwards’. A lot has happened in the last decade, both in life and with computer games. I hadn’t played too many games for a good while until the Covid-19 pandemic hit and Read more…

By Alex Fenton, 1 yearDecember 22, 2023 ago
Net Zero SMEs Social Media Action Case
digital transformation

Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good

We recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Action case is a method designed to bridge the gap between understanding and change. We created a research team of Read more…

By Alex Fenton, 3 yearsSeptember 16, 2022 ago
Smartphone in a tunnel
digital transformation

VR Business Simulation – Cheshire Sorted

At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page outlines a scenario which can be used with or without headsets, in the classroom or outside of it. VR has a positive educational value in and out of the classroom. Read more…

By Alex Fenton, 3 yearsJune 15, 2022 ago
Alex Fenton at MediaCityUK
Digital Marketing

Leaving Salford University for pastures new

I never thought I’d write these words, but today, I handed in my notice. After two decades, over two separate stints and several different jobs at Salford University, I am pleased to say that I’ve accepted a promotion and new role as Head of Centre for Professional and Economic Development Read more…

By Alex Fenton, 4 yearsSeptember 14, 2021 ago
Brereton Instagram
Digital Sport

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  discuss Euro 2020, Copa America & social media. We also discuss Ben Brereton playing for Chile and Latin American players like Juninho and Pele in England. Read on or watch Read more…

By Alex Fenton, 4 yearsJune 23, 2021 ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is enabled using a technology called Blockchain, which is a new Read more…

By Alex Fenton, 4 yearsFebruary 10, 2021 ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of Read more…

By Alex Fenton, 5 yearsAugust 27, 2020 ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s.  In this article we look at the rise Read more…

By Alex Fenton, 5 yearsAugust 25, 2020 ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…

By Alex Fenton, 5 yearsAugust 19, 2020 ago
Salford FC on Twitter
Digital Marketing

Social Media, Sports clubs & fan engagement (Part 1 of 5)

Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the triple revolution of Read more…

By Alex Fenton, 5 yearsAugust 8, 2020 ago

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Recent Posts
  • Tears of the Kingdom – Life, the metaverse, AI and everything
  • Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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