Dr. Alex Fenton

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technology

Net Zero SMEs Social Media Action Case
digital transformation

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good

We recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Action case is a method designed to bridge the gap between understanding and change. We created a research team of Read more…

By Alex Fenton, 1 yearSeptember 16, 2022 ago
Smartphone in a tunnel
digital transformation

VR Business Simulation – Cheshire Sorted

At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page outlines a scenario which can be used with or without headsets, in the classroom or outside of it. VR has a positive educational value in and out of the classroom. Read more…

By Alex Fenton, 1 yearJune 15, 2022 ago
Breath of the Wild screenshot
Fun

Breath Of the Wild – Travels in lockdown

In a much earlier post, I discussed my journey with computer games since the 1980’s. This post focusses specifically on a particular game, Legend of Zelda: Breath of the Wild (BotW) on Nintendo Switch and thinking about travel and experiences when you can’t actually travel anywhere. It also relates to the Read more…

By Alex Fenton, 3 yearsMarch 21, 2021 ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is enabled using a technology called Blockchain, which is a new Read more…

By Alex Fenton, 3 yearsFebruary 10, 2021 ago
eSports competition
Digital Sport

Esports and fan engagement (Part 3 of 5)

In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s.  In this article we look at the rise Read more…

By Alex Fenton, 3 yearsAugust 25, 2020 ago
google-cardboard
digital transformation

Virtual Reality and Fan Engagement (Part 2 of 5)

Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…

By Alex Fenton, 3 yearsAugust 19, 2020 ago
Dr Alex Fenton, Digital Sport and fan engagement keynote
Digital Marketing

Digital Sport and fan engagement

Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each  year, Forbes release a table of the Read more…

By Alex Fenton, 3 yearsAugust 6, 2020 ago
Esports fan engagement lady
Digital Sport

Virtual Reality and Sport in lockdown – Events 4.0

In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from the phrase industry 4.0, relating to the 4th industrial revolution Read more…

By Alex Fenton, 3 yearsJuly 13, 2020 ago
Esports fan engagement lady
Digital Marketing

Digital Marketing PhD and other research affected by the global pandemic – how to pivot

Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…

By Alex Fenton, 4 yearsMarch 30, 2020 ago
Second life building helipcopter
technology

The Second Life of the Amateur – User generated content and Web 2.0

This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…

By Alex Fenton, 6 yearsMay 14, 2018 ago

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Recent Posts
  • Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
  • Euro 2020, Copa America and Social Media
Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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