In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s. In this article we look at the rise Read more…
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each year, Forbes release a table of the Read more…
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from the phrase industry 4.0, relating to the 4th industrial revolution Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by it users, peer to peer and has no central control like traditional currencies. It uses a technology called Blockchain, which is a list of encrypted Read more…
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…
In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and research. This article outlines how organisations can take advantage of working with a University to take advantage of digital transformation research through practical projects. (more…)
My PhD is all about football and social media and there has been some bad press for social media recently. This article explores some of the issues related to football and asks the question if full time is approaching for football and social media. It is based on an original Read more…
I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and brands and what might lie in store for the future. Read more…