Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale… Continue Reading
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing… Continue Reading
In the last few years, I’ve been given the opportunity to work on some incredible digital transformation research projects at Salford University. Digital transformation is a hot topic currently and we are running more and more training courses, projects and… Continue Reading
My PhD is all about football and social media and there has been some bad press for social media recently. This article explores some of the issues related to football and asks the question if full time is approaching for… Continue Reading
I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and… Continue Reading
The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as the most important fan protest in years. Blackburn owners, Indian poultry firm VH Group (Venky’s) purchased the club when it… Continue Reading
A couple of years ago, I was asked to put a talk together on ‘Websites for International Audiences’. The slides on Slideshare (below) have had over 5000 views so I thought it may be time to pick this up again.… Continue Reading
In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference… Continue Reading
Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in… Continue Reading