We recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Action case is a method designed to bridge the gap between understanding and change. We created a research team of Read more…
At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page outlines a scenario which can be used with or without headsets, in the classroom or outside of it. VR has a positive educational value in and out of the classroom. Read more…
In a much earlier post, I discussed my journey with computer games since the 1980’s. This post focusses specifically on a particular game, Legend of Zelda: Breath of the Wild (BotW) on Nintendo Switch and thinking about travel and experiences when you can’t actually travel anywhere. It also relates to the Read more…
What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is enabled using a technology called Blockchain, which is a new Read more…
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in the 1980’s. In this article we look at the rise Read more…
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn our attentions to Virtual Reality (VR). VR relies upon immersing Read more…
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each year, Forbes release a table of the Read more…
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from the phrase industry 4.0, relating to the 4th industrial revolution Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…
This is an essay I wrote in 2009 on the Media & Cultural Theory module of MA Creative Technology. I was digging around for it and found it in the Internet Archive Way Back Machine and thought it was worth republishing here. If you have any thoughts on this, drop me Read more…