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Digital Sport and fan engagement

Smartphone on a mapDigital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, in 2018, Forbes released a table of the top 50 sports clubs in terms of value. It placed the Dallas Cowboys NFL team top of the pile with a $4.800 billion dollar valuation. This is closely followed by Manchester United on $4.123 billion and Real Madrid on $4.088 billion dollars.

This is fuelled by lucrative sponsorship deals and broadcast rights, which are closely linked with digital technologies and fan engagement. Thanks to the triple revolution of fast Internet, smartphones and social media, fans globally are always connected and some scholars would argue they have become hyperdigitalized. The number of smartphone owners in the world is growing swiftly and is expected to rise to 2.5 billion by 2019.

I hope you enjoy this blog post series on digital sport for fan engagement. I am also doing a Keynote talk on Digital Sports: The Field Behind the Screen at Coppead Business School in Rio De Janeiro in September.
As always, drop me a line via social media if you have any thoughts or comments.

Dr Alex Fenton, Digital Sport and fan engagement keynote

Alex Fenton

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