PhD football & digital media

football and social media graphAre you interested in football and digital media?

I am a lecturer in digital business at the University of Salford and I am currently undertaking a PhD in digital marketing, football and social media, looking at the effects of digital media on the goals of Salford City Football Club (SCFC). SCFC currently play in the non-league English football but have recently were taken over in a high profile move by ex-Manchester United players the Class of ’92 and billionaire Peter Lim. The new owners are reported to want to turn SCFC into a ‘digital football club’.

An important aspect of my study is speaking to people that are interested in football, digital media and Salford City FC. If you would like to speak to me about this or be interviewed as part of this study, I would love to hear from you. I have included more information below for participants in this study.

Participating in this football and social media study

I would like to invite you to participate in the interviews and data collection for my PhD study at the University of Salford on Salford City FC.

I hope better to understand the following issues:

  • How does Salford City Football Club (SCFC) use digital media and what is the impact of this?
  • How do SCFC fans interact with other fans and the club via digital and social media and what is the impact?

Participation in this study is entirely voluntary. It will involve an interview of approximately 20 – 30 minutes in length to take place by arrangement.

You may decide not to answer some of the interview questions if you wish. You may also decide to withdraw from this study at any time by advising the researcher interviewing you using the contact details at the start of this document. If you notify me of your withdrawal, all identifiable data will be destroyed.

I may ask for clarification of issues raised in the interview some time after it has taken place, but you will not be obliged in any way to clarify or participate further.

The information you provide is confidential, except that with your permission, anonymised quotes may be used. If you request confidentiality, beyond anonymised quotes, information you provide will be treated only as a source of background information, alongside literature-based research and interviews with others.

Your name or any other personal identifying information will not appear in any publications resulting from this study; neither will there be anything to identify you.

The information gained from this interview will only be used for the above objectives, will not be used for any other purpose and will not be recorded in excess of what is required for the research.

Even though the study findings will be published in conferences and journals, only the researcher will have access to the interview data itself. There are no known or anticipated risks to you as a participant in this study.

You are also welcomed to check any interview transcripts and the findings of this research on this blog or other publications.

The interview consent form can also be downloaded here. 

If you have any questions regarding this study or would like additional information please ask me before, during, or after the interview.

Yours Sincerely,
Alex Fenton
Lecturer in Digital Business

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