Being sociable on social media - netnographyIn the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference at FC United’s ground on 30/11/16. The talk was entitled: Building international relationships through social media marketing: A netnography of football communities. It was a great event, packed out and full of academics and journalists interested in football research. I presented my netnography research so far on Salford City FC and got a lot of positive comments and challenging interesting questions at the event and on Twitter. You can see the short video of the event below.

Netnography at an academic conference

The following week, I was speaking at a British Academy of Management / UK AIS event at Salford University. This time, it was a longer talk discussing in more depth about social capital as a theoretical framework to an audience of different academics interested primarily in Information Systems.

Finally, last week, I was invited to do a short Pecha Kucha presentation for our packed out Book Launch for Digital and Social Media Marketing: A Results-Driven Approach. The book is all about digital marketing and also digital business and the event had pizza, cake and talks. I was a contributor of the social media chapter and an editor of other chapters. I was also able to help the wider project in a number of other ways including web development, editing and the production of a new distance digital marketing course. I’ve included my slides below from the book launch on Slideshare.

Since then, I’ve had a lot of people ask me about netnography, social capital and social network analysis. It’s been an incredible few weeks and I have a final conference talk of the year at the 1st International Marketing Conference at MediaCityUK. If there’s anything of interest to you in this article, do feel free to drop me a line or connect on social media.


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