In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference at FC United’s ground on 30/11/16. The talk was entitled: Building international relationships through social media marketing: A netnography of football communities. It was a great event, packed out and full of academics and journalists interested in football research. I presented my netnography research so far on Salford City FC and got a lot of positive comments and challenging interesting questions at the event and on Twitter. You can see the short video of the event below.
— Football Collective (@FB_Collective) November 30, 2016
Netnography at an academic conference
The following week, I was speaking at a British Academy of Management / UK AIS event at Salford University. This time, it was a longer talk discussing in more depth about social capital as a theoretical framework to an audience of different academics interested primarily in Information Systems.
Finally, last week, I was invited to do a short Pecha Kucha presentation for our packed out Book Launch for Digital and Social Media Marketing: A Results-Driven Approach. The book is all about digital marketing and also digital business and the event had pizza, cake and talks. I was a contributor of the social media chapter and an editor of other chapters. I was also able to help the wider project in a number of other ways including web development, editing and the production of a new distance digital marketing course. I’ve included my slides below from the book launch on Slideshare.
Since then, I’ve had a lot of people ask me about netnography, social capital and social network analysis. It’s been an incredible few weeks and I have a final conference talk of the year at the 1st International Marketing Conference at MediaCityUK. If there’s anything of interest to you in this article, do feel free to drop me a line or connect on social media.