I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and Read more…
As part of the University of Salford’s 50th Anniversary celebrations, staff and students are being asked to capture their thoughts and activities from a particular day in their life at Salford Uni. My day was 03 Feb 2017, so here Read more…
The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as the most important fan protest in years. Blackburn owners, Indian poultry firm VH Group (Venky’s) purchased the club when it Read more…
A couple of years ago, I was asked to put a talk together on ‘Websites for International Audiences’. The slides on Slideshare (below) have had over 5000 views so I thought it may be time to pick this up again. Read more…
In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference Read more…
Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in Read more…
As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers, Read more…
We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it wasn’t until Solfest in 2005 when we experienced our first festival with a VW van and our first child Summer Read more…
Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It is an area known for its beautiful scenery, great food and people but is probably best known for its whisky. Read more…
In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my journey and how you could also do a DBA or PhD in digital marketing online or face to face. Read Read more…