Being sociable on social media – Netnography and social capital Conference talks
In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference at FC United’s ground on 30/11/16. The talk was entitled: Building international relationships through social media […]
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Virtual Reality, Second Life and Sansar
Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in the virtual world of Second Life (SL). Our profs were digital artists in their own right, […]
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Social Media, Digital tech and football in the modern age
As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers, light attenders, casuals, followers and many others that I am sure you have heard before. […]
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Camper Calling 2016 – Festival Review
We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it wasn’t until Solfest in 2005 when we experienced our first festival with a VW van and our first child Summer who was just a few months old at the time. Since then, we’ve been to […]
Read MoreA trip to Speyside – there can be only one
Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It is an area known for its beautiful scenery, great food and people but is probably best known for its whisky. We first properly discovered single malt at the Whisky Lounge talks and samplings at Beacons […]
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PhD in digital marketing
In 2018, I completed a PhD in digital marketing at Salford Business School, University of Salford. This page outlines my journey and how you could also do a DBA or PhD in digital marketing online or face to face. Read on to find out how. I have been interested in online, Internet based communities since […]
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Native app vs Responsive websites – Do you need an app?
These are the kind of questions is that comes up a lot in our Business School when we are talking to students and companies. This article explores the idea of Native app vs Responsive websites. Do you really need your own app? Quite often, companies ask for an app, but actually, there may be other solutions […]
Read MoreProtected: Top 10 cyber-security tips
There is no excerpt because this is a protected post.
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Using live polls in the classroom
Today in our Postgraduate, Digital Innovation class at Salford Business School, we were investigating innovative ways to visualise data. The class are also formulating and pitching their own digital innovation ideas, which we hope they may be able to enter into one of our innovation competitions later in the year. I was recently introduced to a […]
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Social media analysis tools and analysis
This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of a recent contribution to our new book Digital Marketing: A Results Driven Approach. This post […]
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