This article explores social media analysis tools using the wealth of social media data of people’s interactions online for both academic and market researchers. This post comes from my PhD research on Netnography and Salford City FC and forms part of… Continue Reading
This research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were in the 8th tier of English football, they were taken over by ex-Manchester United players the Class of 92. The new… Continue Reading
There is no doubt that the explosion of online services, e-commerce, smartphones and super fast connections have opened up a world of opportunities for people and companies. With great power though, comes great responsibility. The threat of cyber-crime is rising… Continue Reading
The digital fitness sector is growing. The market for apps is expected to grow 10 times from $2.4 billion in 2013 to £26 billion by 2017 and this is just the start. All the major manufacturers of hardware and software… Continue Reading
I’ve been reading a number of papers about football brands, digital and social capital recently. A great study I hadn’t previously seen is called Football Supporters and Football Team Brands: A study in consumer brand loyalty (Richardson and O’Dwyer, 2003).… Continue Reading
I was recently interviewed by a journalist for an article in the Independent on “The Powerhouse of the North – Connecting students to business is just one of the ways management schools are improving the area’s prospects“. It’s a topic… Continue Reading
It was partly the words of Jim Morrison, but mainly the Whisky Lounge that led us up to the Island of Islay in Scotland. We had taken our vans to a wet and windy Beacons Festival 2014 last year and… Continue Reading
This article is about my PhD research study in progress, which is about Football, Digital Media and Salford FC. I am a lecturer in Digital Business at the University of Salford where I am part of the Centre for Digital Business in the… Continue Reading
Back in 2013 we got wind of a little festival called Beacons at Funkirk Estate near Skipton on the Yorkshire Moors. We didn’t know too much about it other than a band called the Savages were playing. We did a… Continue Reading
I recently started my PhD and I’ve been reading about different methodologies and philosophical stances. I’ve read several papers and books on the subject. From my understanding so far there are several ways in which to approach. First of all,… Continue Reading