I am a regular contributor to the local and national press including:
, Heinze, A , Griffiths, M and Fenton, A 2018, Fletcher, G ‘Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd’ , Global Business and Organizational Excellence, 37 (4) , pp. 6-13.
and Fenton, A 2016, Mohamad, MRA ‘Social media’ , in: Digital and social media marketing : a results-driven approach , Routledge, pp. 190-213.
Fenton, A and Heleu, B, 2018 (forthcoming) Social Media and football, in Routledge Handbook of Football Management, Routledge
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Footballers and other sports stars are the giants of social media, amassing millions of followers. But does it provide value for money and will the relationship last?
Can social media and a high profile clash with Manchester United help disgruntled Blackburn Rovers fans lodge a protest that will resonate in India where the club’s unpopular owners reside?
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Google’s announcement that it will not provide security updates for older versions of its Android mobile operating system means that more than a billion users face growing security risks to their phones…
Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done well
While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were accused of a brand marketing…