Journal Articles

Fenton, A, Gilhooly, L, Vasilica, C, M. 2021  (forthcoming), Female Fans and Social Media, European Sport Management Quarterly (ABS3*)

Ryan, WGFenton, A Ahmed, W and Scarf, PA  2019, ‘Recognizing Events 4.0 : the digital maturity of events’ , International Journal of Event and Festival Management (ABS1*)

Anagnostopoulos, C, Parganas, P, Fenton, A and Chadwick, SM 2018, ‘Branding in pictures : using Instagram as a brand management tool in professional team sport organisations’ , European Sport Management Quarterly (ABS 3*)

Fenton, A and Procter, CT 2018, ‘Studying social media communities : blending methods with netnography‘ , SAGE Research Methods Cases

Heinze, A, Griffiths, M, Fenton, A and Fletcher, G 2018, ‘Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd’ , Global Business and Organizational Excellence, 37 (4) , pp. 6-13.
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Fenton, A and Turner, J 2017, ‘Case study : good practice in enterprise and entrepreneurship education – University of Salford – Building bright ideas and innovating future business : delivering meaningful enterprise skills training at the University of Salford’ , The Quality Assurance Agency for Higher Education (QAA) .
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Fenton, A 2018, The field behind the screen : social capital and the social media communications of a football club brand , PhD thesis, University of Salford.


I am a regular contributor to the local and national press including:

Books and chapters

  • Miah, A and Fenton, A. 2021. Routledge Handbook of the Olympic and Paralympic Games, Esports in the Olympic and Paralympic Games: The business case for integration, Routledge
  • Fenton, A. 2020. You’re on Mute – Zoom to 3D
  • Fenton, A, Griffiths, M, Fletcher, G. 2020. Strategic Digital Transformation, Routledge – Book website
  • Fenton, A and Mohamad, MRA. 2020. ‘Social media’ , in: Digital and social media marketing : a results-driven approach , Routledge
  • Robinson, N, Fenton, A & Dale, C. 2019. Video killed the radio star: A review of social commerce music platforms in facilitating product dissemination. From record and rewind, to upload and distribute.In Boardman, R, Blazques, M, Henninger, C.E. & Ryding, D (Ed), Social Commerce: Consumer Behaviour in Online Environments. London: Palgrave Pivot
  • Fenton, A and Heleu, B, 2018. Social Media and football, in Routledge Handbook of Football Management, Routledge

Conferences and keynotes

Fenton, A et al. 2020. Case of Joe Wicks and Social Network Analysis, British Academy of Management webinar

Fenton, A, Smith, M, 2019, Netnography and Social Network Analysis workshop, Social Media and Society Conference, Toronto, Canada

Fenton, A, 2018, Digital Sport and Fan Engagement (Keynote), Coppead Business School, Rio de Janeiro, Brazil

Fenton, A, 2016, Building international relationships through social media marketing: A netnography of football communities , in: Contemporary Issues in International Marketing.

Fenton, A 2015, Social capital, brand and football : tales from the digital field – extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG , in: UKAIS & British Academy of Management E-business and E-government SIG, 03/12/15 – 04/12/15, Newcastle University.

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Fenton, A 2015, Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’ , in: Academy of Marketing Conference 2015, 7-9 July 2015, University of Limerick Ireland.
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Fenton, AM 2011, Beyond the closed e-portfolio: Designing for the digital curation of professional identities for lifelong learning , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, 6 – 8 July 2011, The University of Salford, Greater Manchester, UK.

Conversation Articles

White papers