European Search awards 2014 & some great reasons to go to Reykjavik

EDinteractive - European Search awards winners 2014Back in blighty, my head is spinning from everything that just happened in the last 24 hours. It all started when my colleague at Salford Uni, Dr.Aleksej Heinze asked me if I wanted to get involved as tech lead for a project Salford Business School were working on called Passport to Trade 2.0. It sounded like a really cool project, researching business and social media culture in Europe and producing a website for businessculture.org with text, images, animations and videos with the results aimed at helping people to do business in different countries. (more…)

Search and Social Media Marketing Tips for 2014

Alex Fenton at MediaCityUKAs the course leader for a Search and Social Media Marketing CPD course at the University of Salford, MediaCityUK, I sometimes get asked for contributions to publications. I wanted to share these tips with you – I hope you enjoy them and please feel free to contribute!

1.   The right people – If you do not have expertise within your organisation, seek advice and training from reputable sources. Search and Social Media Marketing is not rocket science, but you will save a lot of time and money if you work with experienced people with a successful track record.

Seek out recommendations from customers, employers or colleagues and speak to the people that they have worked with previously to gauge how effective they have been with previous projects. (more…)