Dr. Alex Fenton

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digital transformation

Tears of the Kingdom – Life, the metaverse, AI and everything

It’s 10 years ago this month that I published a post called ‘Home computer gaming from the 1980’s onwards’. A lot has happened in the last decade, both in life and with computer games. I hadn’t played too many games Read more…

By Alex Fenton, 2 yearsDecember 22, 2023 ago
Net Zero SMEs Social Media Action Case
digital transformation

Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good

We recently presented a full paper at the British Academy of Management 2022 entitled: Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Action case is a method designed to bridge the gap Read more…

By Alex Fenton, 3 yearsSeptember 16, 2022 ago
Smartphone in a tunnel
digital transformation

VR Business Simulation – Cheshire Sorted

At Chester Business School, we are researching, designing and developing applications of new technology including Virtual Reality (VR). This page outlines a scenario which can be used with or without headsets, in the classroom or outside of it. VR has Read more…

By Alex Fenton, 3 yearsJune 15, 2022 ago
Alex Fenton at MediaCityUK
Digital Marketing

Leaving Salford University for pastures new

I never thought I’d write these words, but today, I handed in my notice. After two decades, over two separate stints and several different jobs at Salford University, I am pleased to say that I’ve accepted a promotion and new Read more…

By Alex Fenton, 4 yearsSeptember 14, 2021 ago
Digital Marketing

Ronaldo returns to United and breaks social media records

Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around Read more…

By Alex Fenton, 4 yearsSeptember 6, 2021 ago
Brereton Instagram
Digital Sport

Euro 2020, Copa America and Social Media

Dr. Alex Fenton (University of Salford) and Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte)  discuss Euro 2020, Copa America & social media. We also discuss Ben Brereton playing for Chile and Latin American players Read more…

By Alex Fenton, 4 yearsJune 23, 2021 ago
Breath of the Wild screenshot
Fun

Breath Of the Wild – Travels in lockdown

In a much earlier post, I discussed my journey with computer games since the 1980’s. This post focusses specifically on a particular game, Legend of Zelda: Breath of the Wild (BotW) on Nintendo Switch and thinking about travel and experiences when Read more…

By Alex Fenton, 5 yearsMarch 21, 2021 ago
Bitcoin cryptocurrency
digital transformation

Introduction to Bitcoin and cryptocurrencies

What is Bitcoin? Bitcoin is a digital currency or cryptocurrency which has gained popularity since it started in 2009. It is owned and controlled by its users, peer to peer and has no central control like traditional currencies. It is Read more…

By Alex Fenton, 5 yearsFebruary 10, 2021 ago
Marta - Brazil vs England
Digital Marketing

Brazil vs England – Social media influencers and football

Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier  (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction In our earlier white paper, Esports and Fan Engagement: Brazil vs England, we highlighted the  growth of esports and compared Read more…

By Alex Fenton, 5 yearsOctober 25, 2020 ago
Internet of Things Connected Stadium
Digital Marketing

The Internet of Things and fan engagement (Part 4 of 5)

The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned Read more…

By Alex Fenton, 5 yearsAugust 27, 2020 ago
Recent Posts
  • Tears of the Kingdom – Life, the metaverse, AI and everything
  • Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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