How post, radio, television and social media transformed who we support and why Football fandom has always been about connection. For generations, supporting a football club was primarily a local experience. Before television, radio coverage, the internet and social media, your football world was largely shaped by geography, family and Read more…
I never thought I’d write these words, but today, I handed in my notice. After two decades, over two separate stints and several different jobs at Salford University, I am pleased to say that I’ve accepted a promotion and new role as Head of Centre for Professional and Economic Development Read more…
Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around the world. For those that don’t know – CR7 is Read more…
Alex Fenton (UK)University of Salford Guilherme Guimarães (Brazil)Ativa Esporte Christian Munaier (Brazil)Universidade de São Paulo Wasim Ahmed (UK)Newcastle University Introduction In our earlier white paper, Esports and Fan Engagement: Brazil vs England, we highlighted the growth of esports and compared and contrasted this growing phenomenon in these countries. In this Read more…
The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned an IoT device, only 20% had a firm grasp of Read more…
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their brands. In the previous post, I discussed the triple revolution of Read more…
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale of sport, each year, Forbes release a table of the Read more…
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Smartphone apps are software applications downloaded from a store on Read more…
In 2018, I completed a PhD in digital marketing and digital business at the University of Salford. This page outlines my journey and how you could also do a DBA, Prof or PhD in digital marketing, digital transformation or digital business online or face to face. Read on to find out Read more…
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional marketing. TV advertising revenue is down around 10% , causing Read more…