The term Internet of Things (IoT) dates back to 1999 and has become more popular in recent times to describe the network of various devices connected to the Internet. A poll on Consumer Affairs showed that although 70% of people owned Read more
In part 3 of this blog post series about digital sport and fan engagement, we turn our attentions to the growing field of esports. Playing video games competitively has been around since arcade and home computer gaming became popular in Read more
Digital technology is developing at an incredible rate and its impact on sports fans over the last decade has been nothing short of spectacular. In part 2 of this blog post series of digital sport & fan engagement, we turn Read more
Part 1 of this blog post series of digital sport and fan engagement covers sports clubs and social media. It discusses the way in which clubs and players use social media platforms in order to reach fans and build their Read more
Digital sport for fan engagement is a growth area as sports clubs and players seek to use new technologies to build their brands and reach new audiences. The business of sport is huge. To give some idea of the scale Read more
In this final part of our digital sport and fan engagement series, we discuss smartphone apps. With around 4 billion smartphones on the planet, this provides an incredible opportunity for sports clubs to engage with fans on a global scale. Read more
In our new book Strategic Digital Transformation, we write a lot about people, technology and events as part of a way to innovate and educate internally to an organisation and to the outside world. The 4.0 suffix is derived from Read more
In 2018, I completed a PhD in digital marketing and digital business at the University of Salford. This page outlines my journey and how you could also do a DBA, Prof or PhD in digital marketing, digital transformation or digital business Read more
Aside from the tragic cost of human life, the global pandemic caused by COVID-19 will cause the global economy an estimated $2.7 trillion in lost revenue. Some experts have predicted a further rise in digital marketing and a decline in traditional Read more
I’ve just landed back in England after an excellent weekend at the 10th Social Media and Society Conference. This year, it was held at Ted Rogers Management School at Ryerson University Toronto from Fri 19th July to Sunday 21st July. Read more