Dr. Alex Fenton

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Vangollen festival - traders in a camper
travel

Vangollen Festival 2017 – VW Vans,Music,Extreme Sports and Hot Air Balloons!

When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been camping in that area before and had seen a very impressive hot air balloon festival on the site. So the Read more…

By Alex Fenton, 9 yearsMay 22, 2017 ago
Digital Marketing

Sports brands and social media

I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and Read more…

By Alex Fenton, 9 yearsMay 5, 2017 ago
Alex Fenton and Marta Rodriquez, Big Chip Awards
Digital Marketing

A Day in the Life of a Salford Uni Academic

As part of the University of Salford’s 50th Anniversary celebrations, staff and students are being asked to capture their thoughts and activities from a particular day in their life at Salford Uni. My day was 03 Feb 2017, so here Read more…

By Alex Fenton, 9 yearsFebruary 6, 2017 ago
Football on pitch
Football

Did Blackburn Rovers fans send a digital flare to India via Man Utd?

The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as the most important fan protest in years. Blackburn owners, Indian poultry firm VH Group (Venky’s) purchased the club when it Read more…

By Alex Fenton, 9 yearsFebruary 3, 2017 ago
Digital Marketing
Digital Marketing

International digital marketing strategies

A couple of years ago, I was asked to put a talk together on ‘Websites for International Audiences’. The slides on Slideshare (below) have had over 5000 views so I thought it may be time to pick this up again. Read more…

By Alex Fenton, 9 yearsJanuary 4, 2017 ago
Being sociable on social media
Digital Marketing

Being sociable on social media – Netnography and social capital Conference talks

In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference Read more…

By Alex Fenton, 9 yearsDecember 14, 2016 ago
Second Life building
technology

Virtual Reality, Second Life and Sansar

Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in Read more…

By Alex Fenton, 9 yearsOctober 15, 2016 ago
Graph showing Salfords international fans
Digital Marketing

Social Media, Digital tech and football in the modern age

As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers, Read more…

By Alex Fenton, 10 yearsSeptember 11, 2016 ago
Camper Calling
Fun

Camper Calling 2016 – Festival Review

We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it wasn’t until Solfest in 2005 when we experienced our first festival with a VW van and our first child Summer Read more…

By Alex Fenton, 10 yearsAugust 29, 2016 ago
Uncategorized

A trip to Speyside – there can be only one

Speyside is the area around the River Spey in Moray and Badenoch and Strathspey, in the North-East of Scotland. It is an area known for its beautiful scenery, great food and people but is probably best known for its whisky. Read more…

By Alex Fenton, 10 yearsAugust 12, 2016 ago
Recent Posts
  • Tears of the Kingdom – Life, the metaverse, AI and everything
  • Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
  • Ronaldo returns to United and breaks social media records
Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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