Dr. Alex Fenton

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Holland windmill
Fun

Campervan trip around Belgium, Holland and Germany

Our camper van trip to Belgium was a long time in the making. We first hatched the plan several years ago but then, various things conspired to get in the way of our much-discussed voyage. However, in 2017, the stars Read more

By Alex Fenton, 9 years ago May 23, 2020
Vangollen festival - traders in a camper
travel

Vangollen Festival 2017 – VW Vans,Music,Extreme Sports and Hot Air Balloons!

When we heard about the first Vangollen festival at the Royal International Pavilion in Llangollen, we were excited. We’d been camping in that area before and had seen a very impressive hot air balloon festival on the site. So the Read more

By Alex Fenton, 9 years ago May 22, 2017
Digital Marketing

Sports brands and social media

I was recently asked for my views on sports brands and social media. This crosses over into my PhD on this subject, so I thought it would be worth wrapping these thoughts into a blog post about social media and Read more

By Alex Fenton, 9 years ago May 11, 2017
Alex Fenton and Marta Rodriquez, Big Chip Awards
Digital Marketing

A Day in the Life of a Salford Uni Academic

As part of the University of Salford’s 50th Anniversary celebrations, staff and students are being asked to capture their thoughts and activities from a particular day in their life at Salford Uni. My day was 03 Feb 2017, so here Read more

By Alex Fenton, 10 years ago February 8, 2017
Football on pitch
Football

Did Blackburn Rovers fans send a digital flare to India via Man Utd?

The recent fan boycott of the FA cup game between Blackburn Rovers and Blackpool was labelled by the Independent as the most important fan protest in years. Blackburn owners, Indian poultry firm VH Group (Venky’s) purchased the club when it Read more

By Alex Fenton, 10 years ago October 3, 2017
Digital Marketing
Digital Marketing

International digital marketing strategies

A couple of years ago, I was asked to put a talk together on ‘Websites for International Audiences’. The slides on Slideshare (below) have had over 5000 views so I thought it may be time to pick this up again. Read more

By Alex Fenton, 10 years ago October 3, 2017
Being sociable on social media
Digital Marketing

Being sociable on social media – Netnography and social capital Conference talks

In the last couple of weeks, I’ve had the fortune to be able to present some of my Netnography PhD work at a number of great conferences and events. I started off with a talk at the Football Collective Conference Read more

By Alex Fenton, 10 years ago February 3, 2017
Second Life building
technology

Virtual Reality, Second Life and Sansar

Virtual Reality and Augmented Reality have exploded into the news and public consciousness once again. It takes me back five years to my Masters studies in Creative Technology at Salford Uni. At the time, our Professors bought an Island in Read more

By Alex Fenton, 10 years ago February 3, 2017
Graph showing Salfords international fans
Digital Marketing

Social Media, Digital tech and football in the modern age

As part of my research into football and digital culture, through articles,blogs, comments online and interviews, these various phrases arose to describe lesser connected football fans: bandwagon jumpers, plastic fans, armchair supporters, glory hunters, not a real fan, fair weather fans, flaneurs, part-timers, Read more

By Alex Fenton, 10 years ago May 5, 2017
Camper Calling
Fun

Camper Calling 2016 – Festival Review

We’ve always loved our music festivals, ever since we first visited the Essential and V Festivals in 1997, but it wasn’t until Solfest in 2005 when we experienced our first festival with a VW van and our first child Summer Read more

By Alex Fenton, 10 years ago October 3, 2017
Recent Posts
  • From Local Loyalty to Global Fandom: How Football Support Has Been Transformed by Media and Technology over 3 generations
  • Tears of the Kingdom – Life, the metaverse, AI and everything
  • Exploring SMEs attitudes to Net Zero and social media: Action Case research as a force for good
  • VR Business Simulation – Cheshire Sorted
  • Leaving Salford University for pastures new
Alex Fenton

1Alex Fenton is Associate Professor in Digital Transformation and Associate Dean International for the Faculty of Science, Business & Enterprise at University of Chester. He was formerly Head of Centre for Professional and Economic Development and digital business academic with interest in disruptive technologies, digital health and culture. Read More..

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