How post, radio, television and social media transformed who we support and why Football fandom has always been about connection. For generations, supporting a football club was primarily a local experience. Before television, radio coverage, the internet and social media, your football world was largely shaped by geography, family and Read more…
Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around the world. For those that don’t know – CR7 is Read more…
This research focuses on a new era for Salford City Football Club (SCFC). In the 2014/15 season, when SCFC were in the 8th tier of English football, they were taken over by ex-Manchester United players the Class of 92. The new era heralds an unusual case of a non-league football team having such high profile owners with reported ambitions to turn SCFC into a ‘digital football club’ (Conn, 2014). (more…)
Class of 92 purchase Salford City FC, Guardian article
This article is about my PhD research study in progress, which is about Football, Digital Media and Salford FC. I am a lecturer in Digital Business at the University of Salford where I am part of the Centre for Digital Business in the Business School.
In March 2014, The Class of ‘92 purchased Salford City Football Club (SCFC) (Guardian 2014). This group are composed of ex-Manchester United players Paul Scholes, Ryan Giggs, Nicky Butt, Gary Neville and Phil Neville. Billionaire Peter Lim bought a 50% stake in the club in September 2014 (Conn 2014). (more…)