How post, radio, television and social media transformed who we support and why Football fandom has always been about connection. For generations, supporting a football club was primarily a local experience. Before television, radio coverage, the internet and social media, your football world was largely shaped by geography, family and Read more…
Article by Dr. Alex Fenton and Dr. Wasim Ahmed CR7, Ronaldo has returned to Manchester United. To any football fan, this is big news. The continued global growth of smartphones and social media fans the flames of this news around the world. For those that don’t know – CR7 is Read more…
As the course leader for a Search and Social Media Marketing CPD course at the University of Salford, MediaCityUK, I sometimes get asked for contributions to publications. I wanted to share these tips with you – I hope you enjoy them and please feel free to contribute!
1. The right people – If you do not have expertise within your organisation, seek advice and training from reputable sources. Search and Social Media Marketing is not rocket science, but you will save a lot of time and money if you work with experienced people with a successful track record.
Seek out recommendations from customers, employers or colleagues and speak to the people that they have worked with previously to gauge how effective they have been with previous projects. (more…)